College Application Videos Tips & Insights

Depending on your viewpoint, a college admissions video is either a golden opportunity or a 90-second horror film. Either way, the age of “optional” college admissions videos are here, whether we like it or not.

With the rise of AI challenging the authenticity of essays, these short videos (60-90 seconds) are a new way for colleges to get a clear view of a student - literally. So, we only expect them to become more prevalent in the application and admissions process. On the bright side, think of the admissions video as a unique opportunity to showcase who you are beyond grades, test scores, and even essays. If this sounds terrifying , remember, they are mercifully short. Here are our tips and insights to help you craft an engaging and authentic college admissions video.

1. Content

• Choose your topic

  • If the school does not provide you with a specific prompt to discuss, choose a topic that either highlights you personality, or covers a part of you or your life that was not highlighted in your application.

  • Some ideas - share your passions, talents, and interests.

  • Be a Storyteller

  • Movies and books are memorable because they tell us stories. And a story will make your video memorable too. So, if you want to highlight something in your personality, don’t just say, “I am very adventurous,” share a story about the time you hiked 20 miles of the Appalachian Trail or rode your bike from the city to the shore. Instead of just saying, “I love to cook,” tell me about your favorite dish to make - in detail!

• Plan Ahead

  • Create an outline to organize your thoughts. Avoid reading directly from a script—aim for a conversational tone.

  • Create your own cue card! Make an outline or list of key points/prompts and tape it to the wall beyond the camera or have someone hold it up for you.

• Follow the “Rules”

  • If a college requests that you use a specific platform (such as Glimpse) then use it. (While there is a fee for Glimpse, you can also apply for a fee waiver.)

  • Stick to the time limit specified by the college. A concise video demonstrates your ability to communicate effectively.

• What are you doing at college?

  • If time allows, give some examples about how you plan to contribute to campus life.

• Show Authenticity:

  • Admissions officers want to see the real you. Don’t try to be someone you’re not—sincerity and passion resonate more than perfection.

2. Presentation

Check out the admissions page for your colleges. Many of them have tips and even videos to tell and show you what they are looking for in these videos. Here is an example from Brown University: Video Tips Video

• Look at the Camera

  • Position your camera at eye level to create a natural connection with your viewer.

• Choose the Right Background

  • Find a clean, organized space with minimal distractions. The background should complement, not compete with, your presence.

• Light It Up

  • Good lighting is key. Use natural light if possible, ensuring your face is well-lit without harsh shadows or backlighting.

• Mind the Sound

  • Record in a quiet environment to minimize background noise. Test the audio to ensure you’re easily heard.

• Frame It Right

  • Center yourself in the video with your face fully visible. If using a phone, record in landscape mode.

• Dress for Success

  • Opt for attire that is neither too formal nor too casual. Think of it as dressing for a casual interview.

• Speak Clearly

  • Practice your delivery to ensure your speech is clear and confident. Maintain good posture and engage the viewer with a warm, approachable demeanor.

• SMILE!

  • Even if you want to grimace!

• Introduce Yourself

  • Start with your full name, high school, and perhaps a fun fact about yourself to set a positive tone.

3. Creativity

• To Be or Not To Be…

  • Your video is a reflection of your personality, so don’t be afraid to let your creativity shine. However, the last thing admissions is looking for is a gimmick. Remember, these videos are becoming popular because admissions is trying to get a better, less filtered, more authentic representation of students. So, if you have a simply creative idea that is aligned with your personality and interests, go for it. Otherwise, in the words of Maya Angelou and a zillion motivational Instagram posts…You alone are enough.